Our Specialties include; Media Relations/Training,
Marketing Strategy Development,
Value-Added Broadcast Negotiations & Placement,
Print Promotional Tie-Ins with Major Sponsors,
Public Relations Campaign Creation,
Crisis Public Relations Campaigns,
Press Kit Development and Distribution,
Press Release Development and Distribution,
Feature Articles,
Mailing List Development,
Media Placement (all media),
Speech Writing,
Newsletter Design, Copy, Production and Printing
Stein Robaire Helm (Clarion Car Audio Systems-Special Projects Only) (1989)
Scott/Lancaster/Mills/Atha (1987-1989)
Eisaman Johns & Laws (1985-1988)
J. Walter Thompson (1985-1987)
CURRENT CLIENTS
Los Angeles Bach Festival (2006-2009)
Serves as PR director/Advertising Coordinator
Annual Festival at First Congregational Church of Los Angeles
Organ Concert Series (2006-2009)
Serves as PR director/Advertising Coordinator
at First Congregational Church of Los Angeles
Mattoni Insurance Consulting (2003-2006)
Handles promotions, advertising and PR/Publicity
STAR Fine Foods (1995-2005)
Handle all PR/Promotions/Publicity for STAR Fine Foods
Handled Media Relations for 100th Anniversary of STAR Fine Foods Olive Oil
Handled introduction for Star Fine Foods new products.
Handled STAR/Cara Mia Artichoke merger
Handling STAR Recipe Contest (2004)
PREVIOUS CLIENTS/PROJECTS
Advertising Industry Emergency Fund (2004-2005)
Serve as Executive Director
Handle all fundraising events (four per year)
Worked with Ad Club of L.A. on Golf Day 2004/2005
Help those in need (financial or medical) in the ad industry
CLIENT ROSTER/2
PREVIOUS CLIENTS/PROJECTS
America Saves Together Social Security Anniversary Event (2005)
Handled Broadcast Media for event at Occidental College featuring
Congressman Xavier Beccera, Consumer Advocate David Horowitz
Enhanced Vision (2004)
Handled media relations for New York and Chicago announcements
NuVision Financial Federal Credit Union (2004)
Handle media relations for special events featuring consumer advocate David Horowitz.
Panera Bread (2003-2004)
Handled Media Relations for Southern California introduction of Panera Bread
bakery-cafes - broadcast and print - franchisees in L.A., Orange County and San Diego.
Handles Media Relations for Phase II of Panera Bread introduction-grand openings
of Westchester, groundbreaking for Palmdale bakery-cafes. There will be 61 openings
in Southern California between 2003-2008.
Starlite Foods (2003)
Media Kit Development
New Product Introduction for Taquitos/Rolled Tacos (Summer 2003
Singles Network.com (2003)
Launch of new website for singles in Spanish-language (Summer 2003)
Glendale Jazz Festival (2002-2003)
Responsible for all coordination of this event, including sponsorships, promotions,
food procurement, on-site set up, media relations and advertising. Fund-raiser for
children's causes.
California Department of Health Services, Sacramento (1993-2003)
Handled all radio promotions statewide for English and Spanish Language Segments
for Anti-Tobacco on behalf of Rogers & Associates and Durazo Communications
clients.
Coordinated radio station promotion-Anti-Tobacco Music Contest,
"Music's Hot. Smoking's Not." with eight radio stations, statewide.
Worked with The Rowland Group of Los Angeles on the campaign.
Los Angeles Foothills Soap Box Derby (2000-2003)
Spearheaded marketing campaign for annual event in La Canada.
Handling media relations, advertising, promotion, event coordination.
L.A. LINK (2001-2003)
Handled radio/cable TV campaign targeting teens for Anti-Tobacco.
Spearheading Sidewalk Media Campaign for Access L.A.
Handling advertising, media relations for smoke-free agency.
Commercials (4) took second place in National Cable TV Awards
(2002
Spearheaded Smoke-Free L.A. Zoo Campaign
Los Angeles World Airports (2001)
Handled radio promotion with KFWB for Green Day (Memorial Day Weekend) on
behalf of Rogers & Associates client.
Los Angeles Public Works (2001)
Handled radio promotion for Project Pollution in Los Angeles County.
CLIENT ROSTER/3
Right To Life League of Southern California (2001)
Handling media coordination, public relations and fund-raising
efforts for "Celebrating
Families" Picnic at Calamigos Ranch on June 16th, 11 a.m.-5
p.m.
Nine O'Clock Players (1998, 1999, 2000, 2001)
Handle media relations for children's musical theatre productions
(Jack & The Giant,
Charlotte's Web, Alice! Enchanted Sleeping Beauty and in fall
2000 "Peter & Wendy"
and spring 2001 "Secret Garden" and fall 2001 "Mr. Scrooge.")
First Congregational Church of Los Angeles (1992-2001)
Buys Media for First Church (Los Angeles Radio only)
Handles public relations/publicity for Los Angeles Bach Festival (1993-2001)
Special project basis ongoing (1992-1997)
Handled press relations for Project Literacy Los Angeles (1993-1994)
Handled press relations for USC-Commonwealth Learning Center (1993-1994)
The California Club (1997-2001)
Production, Design for exclusive club's membership newsletter.
Occidental Theater Festival
Handles public relations for the Summer 1998, 1999 Theater Festival and Children's Festival (Festival was dark in 2000.)
Bob's Big Boy (1999)
Handled 50th Anniversary of Burbank location. Largest revenue day in its history.
Built a beach at Bob's with 200 tons of sand and used radio, TV and print to promote it.
TRF Investments/Henry Fereydouni (1999, 2000)
Handles media relations for TRF Investments and its founder, Henry Fereydouni, former -president /ceo of Investor's Business Daily.
Southern California Cable Telecommunications & TV
Association (1999)
Handled media relations for $25,000 Scholarship Program targeting high school seniors in
Southern California. Handled PSA development
Salesian Boys & Girls Club & Salesian
Family Youth Center of East L.A. (1992-1999)
Special Event/Fundraiser Planning/Execution
Theatermania.Com (2000)
Handled media relations for introduction of new online theatrical
site offering listings for theatre and events in Los Angeles.
Working with Adam Friedman & Associates, New York.
Paramount Farms (1998)
Handled PR for Sunkist 100% Fruit Roll and Sunkist California Pistachios
Hakuba USA, Inc. (1998)
Handled all public relations for photographic and computer accessories company
entering U.S.
CLIENT ROSTER/4
El Sereno Youth Development Center (1998)
Handles special events and fund-raiser - Black & Blue All-City
Basketball Game,
LAPD vs. L.A. City Fire Dept., at USC Lyon Center, & Country Western BBQ & Dance
Coordinated all corporate sponsors.
Salesian Boys & Girls Club & Salesian
Family Youth Center of East L.A. (1992-1999)
Special Event/Fundraiser Planning/Execution
Chocolates A La Carte (1997)
Media Training
The Designory (1996-1998)
Press relations/publicity consultant to management
Serves as consultant to the design firm, promoted launch of Porsche web site.
Media Training for executives, management staff
Irwindale Educational Foundation/Miller Brewing Company (1997)
Special Event Coordination for first Octoberfest Mega Auction & Business
Expo
on the grounds of Miller Brewing Company. A fund-raiser.
Southern California Cable Pay-Per-View Co-op (1997)
Serves as Project Manager for 42 cable operators throughout five counties
Handles all advertising dollars and oversees strategic marketing plans.
Tresiares Bros. Markets (1997)
Public Relations Consultation
Envision Group (1996-1997)
Handles special public relations projects for Internet-based promotional firm.
The Enterprise, Sling Shot Records (1994-1996)
Coordinates public relations for Sling Shot Records record releases
Handles Craig Huxley, owner of The Enterprise recording studio,
Enterprise Interactive and Enterprise Audio Post Production House
Focused Presence (1995-1996)
Coordinates all public relations/media relations for COMFIND, new Internet
advertising online directory and Internet Publisher.
Associates for Breast Cancer Studies (1993-1995)
Coordinates all public relations/promotional events/fund-raisers
Media Relations Program/Advertising-Development/Execution
Frozfruit Corporation (1990-1995)
Coordinates all public relations/promotional events-nationally
Spearheads new product launches-print and broadcast placement
Media Relations/Promotional Program Development-Execution
Stewart Title Corporation (1993-1994)
Served as marketing consultant to the president. Handled PR projects.
Country Life Vegetarian Buffet Restaurant (1993-1995)
Coordinates all advertising/public relations for single restaurant
CLIENT ROSTER/5
Metrolink Orange County (1995)
Public Relations/Promotional Coordination
OCTA Certified, Cal Trans Certified, OSMB Certified - WBE
Sub-contractor for Johnson/Ukropina Advertising, Orange County
City of La Cañada Flintridge/Chamber
of Commerce (1992-1994)
Shop in La Cañada Promotional Campaign
Chamber newsletter
Development of Promotional Materials (flyers, brochures)
Bert Berdis & Company (1993-1994)
Public Relations/Promotion for radio production company
e.m.a.n.a.t.e./WebNet Services (1995) - Special Project Only
Coordinates all public relations/media relations for Travel Online
The Coucou Grill (1993-1994)
Coordinates all advertising/public relations for single restaurant
Interreligious Council of Southern California (1992-1993)
Interfaith Coalition to Heal L.A. "Hands Across L.A."
Served as media relations coordinator
Wrote/placed public service announcements
Secured radio/TV/cable TV broadcast agreements
Placed religious leaders on talk shows (radio and TV)
in three languages (Korean, Spanish and English)
Dilbeck Realty (Paul Hashida) (1993-1994)
Served as marketing consultant/advertising coordinator
Plaza de La Cañada (1991-1993)
Coordinates all promotional events
Publicizes all events and develops and places all advertising
Clarion Car Audio (1992)
Value-Added Radio Promotion in 19 major markets, 32 radio stations
(three month promotion)
International Senior Citizens Associations of United Nations (1992-1993)
Handles Public Relations for International Congress on Aging
Special event planning
Newsletter development and production
Lawry's California Center (Annual Agreement-Four Years)
Coordinated all promotional events
Publicized Center, Tours & Restaurants
Served as a PR consultant on a monthly retainer basis
Published newsletter, design/typeset and create tray flyers and promo materials
Contractual Agreement Ended: December 31, 1991
Boys Scouts of America/Western L.A. County Council (1992-1993)
Living Tree Project Promotion
General Public Relations & Promotional Events
CLIENT ROSTER/6
Adlink 1990-1992
Coordinated Marketing Program, including advertising, public relations
and promotions for Southern California Cable Industry Advertising Interconnect.
Angel's Flight
Crisis Intervention Program for Runaways under 18
Coordinates all PR/Promotion/Advertising for
shelter, outreach program (1987-1989)
Ongoing Volunteer Project
California School of Professional Psychology - Special Project Only
Staged Media Press Conference To Announce
the Women At Risk Network, a $3 million grant for
the study of women at high risk of contracting AIDS
Two-Month Agreement drew national attention and received TV coverage
on three network stations, plus cable TV and independent radio and TV stations.
TSR West (1989-1990)
Coordinated all promotional events
Publicized all comic and game products
Launched new product nationally
Served as a public relations consultant on a monthly retainer.
California Special Olympics - 1985 Special Project Only
Staged PR Event at UCLA, themed "Celebrate Our Spirit"
Created Newspaper Supplement for Herald Examiner
Catholic Big Brothers/Jewish Big Brothers - 1987 Special Project Only
Launched Joint Promotional Effort, "It Takes A Big Man To Be
A Big Brother"
Community Bank - 1988
Special Projects
Lee Publications - 1988
Special Media Relations
One-Month Agreement
1987 Papal Visit
Executive Director of PR Committee for Pope John Paul's
Visit to Los Angeles; worked with Fr. Joseph Battaglia,
Los Angeles Catholic Archdiocese
Eight-Month Volunteer Project
Professional Mental Health Medical Group - 1987-1988
Group of 21 Psychologists/Four Hospitals
(Pasadena, Tarzana, Northridge, Coldwater)
Staged seminars/workshops
Designed all brochures, special flyers, workbooks
Handle media relations
Providence High School Special Project 1989-90
College Prep, Coed Private School
Faced with closure, mounted campaign to save school
Three-month agreement
CLIENT ROSTER/7
St. Monica's High School Special Project Only
Directed Marketing Plan - Short-term/Long-term (1989-1990)
Hired by Richard Riordan and his wife, Jill, to help market the high school
Archdiocese of Los Angeles 1990 Special Project Only
Department of Education - Marketing Supervisor
Member of the Educational Marketing Committee
Task: To Save 12 Archdiocesan Schools from Closure
Long-range planning/short-range planning development/execution
California Optometric Association 1990 Special Project only
Coordinated Southern California Promotion - Free Eye Glasses
for Working Poor.
NEWSLETTERS/PUBLICATIONS
La Crescenta Women's Club Bulletin (2007-2009)
Editor
Monthly
four-page bulletin goes to membership
Sacred Heart High School Clarion (2008-2009)
Editor
Quarterly 32-page
newsletter goes to alumnae members (7,000)
MOTION PICTURE EDITORS GUILD MAGAZINE (2003-2005)
Served as Interim Editor (6 issues in 2003-2004)
Currently serves as contributing writer (2004-2005)
Ad L.A. (1989-1992), ( 1994-2001)
Advertising Club of Los Angeles
1,400 circulation
Monthly
Editorial Director
California Club (1997-2000)
Traditions Newsletter
Production/Editorial Director
SOUTHERN CALIFORNIA CABLE ASSOCIATION (1985-1992)
Circulation: 750 (executives only)
Monthly
COMMUNITY BANK (1988)
Circulation: 5,000
Monthly (published once)
INTERNATIONAL SENIOR CITIZENS ASSOCIATION (1988)
Circulation: International, 16,000
Quarterly
Editorial Director/Advertising Sales Director
LA CAÑADA FLINTRIDGE CHAMBER OF COMMERCE
(1992-1994)
Circulation: 1,500
Quarterly
Editor/Ad Sales Director
ADVERTISING AGE'S CREATIVITY
Circulation: 56,000
Monthly
West Coast Editor (Part-time-6 mon. contract expired, June 15, 1988)
CLIENT ROSTER/8
LAWRY'S CALIFORNIA CENTER (1986-1990)
Circulation: 80,000
Quarterly
Newsletter, 4-pages, Editor/Writer
BEL AIR SAVINGS (1988)
Monthly
250 circulation (published once)
Copley News Service
Business Columnist
A Weekly Money Wise Business Column
Three-year contract, ended 1989
CLIENT ROSTER/9
RADIO/TV PROJECTS
"TODAY IN ADVERTISING"
KFAC RADIO-AM/FM
Five-Minute Radio Program
Created Format/Wrote/Edited/Seven Years Production
"FOCUS ON ADVERTISING"
KWHY-TV (Channel 22)
Business Channel
Two-year contract--1981-1983
Five-Minute TV Show
Live Guests
Wrote, Edited, Directed
CELEBRITY SPECIALS
Researched/Wrote 15 Celebrity Specials, 3 or 6-hour
Nationally Syndicated (American Radio Programs)
Used on Armed Forces Radio and KMPC
Hosted By Wink Martindale
ADAPTATIONS
Wrote Live Radio Adaptation for "October Country" Ray Bradbury's "There
Was An Old Woman" for UNICEF Halloween Special, aired nationally
on
ABC Radio Network, Oct. 31, 1984, starring Lynn Redgrave, Jean and Casey
Kasem, Gary Owens, Marvin Miller, Frank Welker, Bob Brennan, Danny
Cooksey, Barry Ingham, June Lockhart and Robert Brown. Directed by John
Clark
SELECTED LIST OF MAJOR EVENTS PRIOR TO 1985
Long Beach Grand Prix, Media Relations/Press Rooms Supervisor, Five Years
Show of the World, Forum, Permanent Charities of the Entertainment Industry,
KMPC, Seven Years
Special promotional tie-ins with national, regional and local radio advertisers,
including Chevrolet Luv Truck, Neutrogena, Budweiser, Miller Beer,
General Motors, Coca Cola and Pepsi-Cola, for eight years.
New product introductions-Rippers, Luv Truck,
TSR Comic Modules™ and
promotional tie-ins on radio stations nationally.
